Ulrika Haug

Marketing and Sales Strategy

Sharpening your company’s story? Entering a new region or vertical? Struggling with pipeline? I advise tech companies on marketing, sales and product so they can nail their go-to-market.

I am a B2B2C enterprise executive and have held international roles in marketing, product and sales at Silicon Valley tech companies for over 10 years. I was part of an amazing team that built my last company, Lithium Technologies (now Khoros), a recognized Forrester and Gartner leader, to $100MM revenue before it was acquired by Vista Equity Partners.

As a German Filipina and multilingual dual national (EU / US), I had to build cultural bridges from an early age. The relentless pursuit of excellence does not end at work. I am co-founder, driver and mechanic of Bodge Engineering Racing, a team that builds and races award-winning race cars. I have summited 30+ mountain peaks around the world, including Mt. Kilimanjaro and Everest Base Camp.