our values are what drives us

You need exceptional people. We attract, engage and hire them.










We are an international team of experts with a combined 100+ years’ experience in the technology sector working for brands such as BMC, Salesforce, Okta, Acquia and NVIDIA.

Julia Redfarn


I founded Asari.io to continue to delight our customers and candidates.

I am an international talent expert with over 18 years of experience partnering with tech companies, including Box, Okta, Collibra and Acquia in scaling European teams. I also advise customers on talent strategy, interview and selection process, and the candidate experience and coach candidates on career and interview tactics. I treat my candidates as I treat my customers – with a respectful and consultative approach.

Growing up in the Soviet Union and coming to the UK at age 16 without speaking English gave me a unique perspective on what it takes to succeed in a different country and culture.

I am an avid reader of business and wellness books; plus classic and modern literature. Little known fact: I am a WWII Soviet history geek. My other big passion is metabolic and brain health via holistic wellness lifestyle (meditation, exercise, gluten-free diet, sun, nature, cold showers).



Hi, I’m Karrin. I’ve held international HR leadership roles in Silicon Valley and Europe with high growth companies – Silicon Graphics, TiVo and Nvidia.

In 2012 I teamed up with Jules to work with technology start-ups landing and/or expanding in Europe, building out first-on-the-ground teams and setting up HR infrastructure. Now based in California, I work with our clients to hire senior, U.S. based G&A roles. I also provide consulting to the People function and career strategy consulting to individuals.

I have a Masters’ Degree in Organizational Development from University of San Francisco. I’m a court appointed special advocate for children (CASA) and Humane Society volunteer. Interests include food, wine, travel, and yoga.



I am an HR Executive at Andreeseen Horowitz (a16z) – a venture capital firm.  I am a values driven leader having spent the last 20 years building best in class people operations and talent management programs for different companies across the technology and nonprofit sectors. Most recently, I was a Head of People at Emerson Collective and before that a Head of HR at D2iQ, a leading cloud native automation provider; prior to that, I was the first VP of People Operations at Quizlet, and the first Head of People Operations and Success at Okta. Earlier in my career, I was an HR Manager at Community Gatepath, a nonprofit serving people with special needs and developmental disabilities in the greater San Francisco Bay.

Throughout my career, I have served as an advocate for both employees and employers in the effort to create a rewarding employee experience for top talent with a laser focus in the areas of:

  • recruitment, L&D, engagement and total rewards
  • a compelling employee value proposition
  • innovative and collaborative working environments with a high-performance culture


In my various roles, I have been a strategic partner in implementing people initiatives aligned with business objectives to support overall company growth and success at scale. I graduated from Stanford University and earned my Master’s Degree in Human Resources and Organizational Development from the University of San Francisco School of Management.



I am a VP Marketing at FARFETCH (Platform Solutions) and previously a CMO at Cutover, the leader in Work Orchestration and Observability. Over more than 17 years in the enterprise tech industry I created and executed best-in-class marketing strategies for market leaders (IBM, Hewlett Packard, Vodafone), IPO scale-ups (Box, Alteryx) and start-ups (Cutover, Topia) alike.

I am passionate about building great teams, and driving innovation that delivers measurable business outcomes and long-term growth.

I equally love swimming, discovering new parts of the world, reading and anything music. I hold a Master’s Degree in Business Administration from Universita’ Commerciale Luigi Bocconi, Milan, Italy.

Allie Covarrubias- Clapp

Career & Job Search Coach

Frustrated with your job search? Looking to progress your career? Need a coach?

I focus my energy on guiding candidates through their search process so they can find career happiness.

I started my career at Salesforce as employee #59 as an EA to the CEO. Whilst there, I worked as a Recruiter, HR Coordinator, and Sales Representative. After Salesforce, I was inspired to set up my own venture, Business Legs, as well as running the Bay Area chapter of the national organization, Ladies Who Launch.

At Box I ran a recruiting team responsible for hyper-growth of the sales organization. I joined Plenty, an agriculture tech startup, as the Head of Recruiting. After two exciting years at Plenty, I took time off to focus on family priorities, including two energetic daughters, and personal projects.



I have extensive expertise and a proven track record in Executive Coaching and successful change management, with over 25 years of cross sector experience in the field of HR.

My experience is mostly tech-based; holding senior positions at BitSight, Acquia, Salesforce and BMC software in the last 15 years throughout exciting periods of growth, scaleup and acquisitions.

My passion is helping people unlock their potential and reach a greater understanding on what matters to help them move their career forward and simply what does not.

our customers love our process:

Close collaboration with the hiring teams. Deep understanding of the market and the hiring criteria. Outstanding candidate experience and conversion rates.

our customers love our process:

Close collaboration with the hiring teams. Deep understanding of the market and the hiring criteria. Outstanding candidate experience and conversion rates.