our values are what drives us

You need exceptional people. We attract, engage and hire them.










We are an international team of experts with a combined 100+ years’ experience in the technology sector working for brands such as BMC, Salesforce, Okta, Acquia and NVIDIA.

Julia Redfarn


I founded Asari.io to continue to delight our customers and candidates.

I am an international talent expert with over 18 years of experience partnering with tech companies, including Box, Okta, Collibra and Acquia in scaling European teams. I also advise customers on talent strategy, interview and selection process, and the candidate experience and coach candidates on career and interview tactics. I treat my candidates as I treat my customers – with a respectful and consultative approach.

Growing up in the Soviet Union and coming to the UK at age 16 without speaking English gave me a unique perspective on what it takes to succeed in a different country and culture.

I am an avid reader of business and wellness books; plus classic and modern literature. Little known fact: I am a WWII Soviet history geek. My other big passion is metabolic and brain health via holistic wellness lifestyle (meditation, exercise, gluten-free diet, sun, nature, cold showers).



Hi, I’m Karrin. I’ve held international HR leadership roles in Silicon Valley and Europe with high growth companies – Silicon Graphics, TiVo and Nvidia.

In 2012 I teamed up with Jules to work with technology start-ups landing and/or expanding in Europe, building out first-on-the-ground teams and setting up HR infrastructure. Now based in California, I work with our clients to hire senior, U.S. based G&A roles. I also provide consulting to the People function and career strategy consulting to individuals.

I have a Masters’ Degree in Organizational Development from University of San Francisco. I’m a court appointed special advocate for children (CASA) and Humane Society volunteer. Interests include food, wine, travel, and yoga.



I am an HR Executive at Andreeseen Horowitz (a16z) – a venture capital firm.  I am a values driven leader having spent the last 20 years building best in class people operations and talent management programs for different companies across the technology and nonprofit sectors. Most recently, I was a Head of People at Emerson Collective and before that a Head of HR at D2iQ, a leading cloud native automation provider; prior to that, I was the first VP of People Operations at Quizlet, and the first Head of People Operations and Success at Okta. Earlier in my career, I was an HR Manager at Community Gatepath, a nonprofit serving people with special needs and developmental disabilities in the greater San Francisco Bay.

Throughout my career, I have served as an advocate for both employees and employers in the effort to create a rewarding employee experience for top talent with a laser focus in the areas of:

  • recruitment, L&D, engagement and total rewards
  • a compelling employee value proposition
  • innovative and collaborative working environments with a high-performance culture


In my various roles, I have been a strategic partner in implementing people initiatives aligned with business objectives to support overall company growth and success at scale. I graduated from Stanford University and earned my Master’s Degree in Human Resources and Organizational Development from the University of San Francisco School of Management.



I am a VP Marketing at FARFETCH (Platform Solutions) and previously a CMO at Cutover, the leader in Work Orchestration and Observability. Over more than 17 years in the enterprise tech industry I created and executed best-in-class marketing strategies for market leaders (IBM, Hewlett Packard, Vodafone), IPO scale-ups (Box, Alteryx) and start-ups (Cutover, Topia) alike.

I am passionate about building great teams, and driving innovation that delivers measurable business outcomes and long-term growth.

I equally love swimming, discovering new parts of the world, reading and anything music. I hold a Master’s Degree in Business Administration from Universita’ Commerciale Luigi Bocconi, Milan, Italy.



I have extensive expertise and a proven track record in Executive Coaching and successful change management, with over 25 years of cross sector experience in the field of HR.

My experience is mostly tech-based; holding senior positions at BitSight, Acquia, Salesforce and BMC software in the last 15 years throughout exciting periods of growth, scaleup and acquisitions.

My passion is helping people unlock their potential and reach a greater understanding on what matters to help them move their career forward and simply what does not.

Ulrika Haug

ADVISOR, product marketing

Sharpening your company’s story? Entering a new region or vertical? Struggling with pipeline? I advise tech companies on marketing, sales and product so they can nail their go-to-market.

I am a B2B2C enterprise executive and have held international roles in marketing, product and sales at Silicon Valley tech companies for over 10 years. I was part of an amazing team that built my last company, Lithium Technologies (now Khoros), a recognized Forrester and Gartner leader, to $100MM revenue before it was acquired by Vista Equity Partners. I am back living in SF and currently a Senior Director of Product Marketing at Coupa Software.

As a German Filipina and multilingual dual national (EU / US), I had to build cultural bridges from an early age. The relentless pursuit of excellence does not end at work. I am co-founder, driver and mechanic of Bodge Engineering Racing, a team that builds and races award-winning race cars. I have summited 30+ mountain peaks around the world, including Mt. Kilimanjaro and Everest Base Camp.

our customers love our process:

Close collaboration with the hiring teams. Deep understanding of the market and the hiring criteria. Outstanding candidate experience and conversion rates.

our customers love our process:

Close collaboration with the hiring teams. Deep understanding of the market and the hiring criteria. Outstanding candidate experience and conversion rates.